Healthline Newsletter

Opportunity
Dun & Bradstreet Plan Services was a major third-party administrator of small group health plans. The company represented many major insurance carriers, and needed resources to market to their agent base and to an independent agent base.

Solution
To provide value-added services and keep these agents informed of new opportunities, products and strategies, Plan Services created and distributed carrier-specific quarterly newsletter mailers. The Healthline newsletter represents the Allstate version of this marketing effort.

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