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Hidden Paycheck Brochure
Opportunity
Dun & Bradstreet Plan Services was a major third-party administrator of small group health plans. The company represented many major insurance carriers, and marketed to their agent base and to an independent agent base.
To provide value-added services and keep these agents informed to new opportunities, products and strategies, Plan Services created and distributed carrier-specific promotions that focused on products and benefits. The Hidden Paycheck mailer represents one such promotion.
Solution
The Plan Services marketing communications department was given the responsibility of creating the many carrier-specific marketing campaigns. Working with carriers and marketing personnel, direct market campaigns were developed to increase the awareness of small group insurance as a viable door opener to larger, more lucrative life insurance products. The results of these campaigns were quite successful, increasing the number of policies written.
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Download the brochure PDF |
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