Celotex Thermax

Opportunity
Celotex Corporation desired to promote the Thermax line of insulations to owners and installers of metal building structures. In particular, Celotex wanted to highlight the distinct advantages of using Thermax over other similar products.

Solution
The Celotex product team determined that combining the product promotion and installation training could be accomplished simultaneously. This would consist of a DVD, promotion brochure and installation guide. The DVD was a combination of video and resource materials and was eventually used as the visual assets for a subsequent online product training website

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